Brands are the necessary source of identification and differentiation of firm’s products from competitors but mere creation of brands is not sufficient in the age of competition. Making brands stronger is how brand ...

The purpose of this thesis is to study the correlation and network behavior of several small cap, mid cap and large cap Indian companies indexed in Bombay Stock Exchange separately. Random matrix theory has been employed ...

Economic liberalization and globalization projected India as industrialized emerging economy with large pool of talent i.e young engineers, scientists which are available for reasonable cost without compromising on the ...

Over the past two decades, technological developments, globalization, and several other competitive challenges have caused dramatic changes within and across organizations in their decision-making. These concerns contribute ...

The dynamic and turbulent business environment has brought many changes in the socioeconomic environment, and it poses a greater challenge to modern organizations in terms of managing their human resources. In the era ...

The study deals with consumer behavior/psychology which is an integral part of the marketing literature. The importance of this study is to investigate the impact of unresolved family conflict on adolescent behavior. ...

The pioneering work on Service-Dominant (S-D) logic in 2004 by Steve Vargo and Bob Lusch acted as a catalyst for visualizing marketing from the service-oriented business logic. Otago Forum organized by David Ballantyne and ...

Intangible assets have invariably been a paradox for the accounting fraternity. There have been several issues that have come up, related to the recognition, valuation and accounting which, have been a bone of confrontation ...

The state of Infrastructure provision in India is very poor. The dilapidated condition of the existing facilities and the shortfall in the required infrastructure is a major cause of resentment for the business community. ...

The concept of place branding and its related terminology have advanced noticeably over the last four decades (Braun et al., 2014; De Noronha et al., 2017; Zenker et al, 2017). The research domain of place branding is ...