• GREEN COMPETENCIES: CONCEPTUALISATION, CONSTRUCT DEVELOPMENT AND MEASUREMENT VALIDATION 

  Cabral, Clement (IIT ROORKEE, 2019-08)

  This thesis discusses about the conceptualisation and measurement validation of green competencies scale. The literature on Green Human Resource Management (GHRM) lacks wider-accepted scale to measure Green Competencies ...
• ACHIEVING CUSTOMER BRAND ENGAGEMENT THROUGH BRAND COMMUNITIES 

  Kumar, Jitender (I I T ROORKEE, 2019-05)

  Brands are the necessary source of identification and differentiation of firm’s products from competitors but mere creation of brands is not sufficient in the age of competition. Making brands stronger is how brand ...
• AN ANALYSIS OF FINANCIAL LITERACY FROM THE PERSPECTIVES OF INDIVIDUALS AND FINANCIAL INSTITUTIONS USING SOCIAL MEDIA 

  Bawre, Snehal (I I T ROORKEE, 2019-04)

  Financial literacy has become a mandatory concern to improve economic growth and development for all the nations. For this, several governmental initiatives have been taken to reduce financial illiteracy and to make ...
• FLEXIBILITY AND QUALITY OF WORK LIFE AS PREDICTORS OF WORK-FAMILY ENRICHMENT 

  Rastogi, Mansi (IIT ROORKEE, 2016-05)

  Work and family are two integral realms of life. The interaction between work and family domains can be categorised into two parts, negative (work-family conflict) and positive (work-family enrichment. Giving emphasis on ...
• JOB SATISFACTION AND ORGANISATIONAL COMMITMENT AS PREDICTORS OF HUMAN CAPITAL CREATION 

  Lal, Bhajan (IIT ROORKEE, 2015-12)

  The present study is an attempt to identifying the functions of job satisfaction (JS) and organisational commitment (OC) on human capital creation (HCC). Present study examines least explored the relationship of factors ...
• MODELLING AND MEASURING OF CONSUMERS' COCREATED VALUE IN E-SERVICES 

  Agrawal, Amit Kumar (IIT ROORKEE, 2016-06)

  Armed with modern technologies, companies today offer consumers a plethora of choices as value propositions. However, despite rigorous efforts to attract consumers and achieve customer satisfaction, companies fail to ...
• A STUDY OF SUPPLY CHAIN MANAGEMENT IN PUBLIC DISTRIBUTION SYSTEM 

  Singhal, Pradosh (IIT ROORKEE, 2016-02)

  India is just six decades old country. The country is trying for overall development since the time of independence. India is home to world's largest section of bottom of pyramid population. Nation builders have constantly ...
• INVESTIGATING THE IMPACT OF RELIGIOSITY, CONSUMER ETHICAL BELIEFS AND ANTICIPATED GUILT ON UNETHICAL CONSUMER BEHAVIOUR 

  Hassan, Syed Masroor (IIT Roorkee, 2022-05)

  Ethical behaviour is indispensable for a long lasting and mutually satisfying seller-buyer dyadic relationship (Berry and Seiders, 2008). As a result, a substantial amount of conceptual and empirical work in the marketing ...
• DEVELOPING A PLACE BRANDING MODEL: AN EMPIRICAL ANALYSIS USING SOURCE CREDIBILITY 

  Acharya, Alok (IIT Roorkee, 2022-05)

  The concept of place branding and its related terminology have advanced noticeably over the last four decades (Braun et al., 2014; De Noronha et al., 2017; Zenker et al, 2017). The research domain of place branding is ...
• DETERMINANTS OF LIQUIDITY IN INDIAN COMMERCIAL BANKS: AN EMPIRICAL EVALUATION 

  Singh, Anamika (I.I.T Roorkee, 2018-10)

  Banks are significant financial intermediary of the economy. It circulates the surplus cash to the economically deficient economy. Thus, a bank performs the function of liquidity management. During the process of liquidity ...
• A STUDY OF ORGANIZATIONAL EVIDENCES OF GANDHIAN MANAGEMENT PERSPECTIVE WITH SPECIAL REFERENCE TO BHEL 

  Kant, Shashi (I.I.T Roorkee, 2018-11)

  This research underpins the importance of establishing Public Sector Undertakings (PSU) in India with special reference to one of the key industrial organizations, Bharat Heavy Electricals Ltd (BHEL), which focuses on ...
• INNOVATION CAPABILITY OF MICRO ENTERPRISES IN INDIA 

  Raghuvanshi, Juhi (I.I.T Roorkee, 2018-12)

  Advancements in technology, communication and transportation have led to a rapid growth in global business. Reduced trade barriers because of globalization have considerably facilitated selling of services and goods to ...
• VALUE REALIZATION IN MARKETING THEORY: AN ANCIENT INDIAN PERSPECTIVE 

  Mishra, Sumit (I.I.T Roorkee, 2018-12)

  History of marketing thought in marketing literature indicates towards two fundamental axioms dominating marketing. The first one spurts from the belief that marketing came out of the discipline of economics as it is ...
• IMPROVING LABOUR PRODUCTIVITY: CHALLENGES AND SOLUTIONS IN INDIAN CONTEXT 

  Goel, Varun (I.I.T Roorkee, 2018-12)

  The importance of productivity especially, labour productivity has evolved in terms of both scope (breadth) and impact (depth) in today’s era of global supply chains, distributed and networked workforce and ever increasing ...
• EMOTIONAL MATURITY AND LOCUS OF CONTROL AS PREDICTORS OF PERSONAL EFFECTIVENESS 

  Nehra, Nagendra Singh (I.I.T Roorkee, 2019-01)

  The study aimed at examining the influence of emotional maturity and locus of control on employee personal effectiveness. Specifically the study investigated that how the dimensions of emotional maturity (emotional stability, ...
• ENVIRONMENTAL IMPACT INDEX FOR SMART CITIES 

  Sharma, Neeraj (I.I.T Roorkee, 2019-03)

  A rapid growth of urbanization in the form of cities across the globe has brought about key environmental challenges associated with it such as the global warming and climate change. The cities as predominant centers of ...
• CAREER ENGAGEMENT: A FUNCTION OF EMPLOYEE OPTIMISM AND INTERPERSONAL RELATIONSHIP 

  Bharti, Teena (I.I.T Roorkee, 2019-07)

  The dynamic and turbulent business environment has brought many changes in the socioeconomic environment, and it poses a greater challenge to modern organizations in terms of managing their human resources. In the era ...
• IMPACT OF ORGANIZATIONAL TRUST AND FORGIVENESS ON HAPPINESS OF EMPLOYEES 

  Dahiya, Rinki (I.I.T Roorkee, 2019-07)

  Amidst the new realities of the modern world, a happy and satisfied workforce has become a necessary requirement for organizations to maintain their competitive edge. As most of the available literature on happiness is ...
• MODELLING AND MEASURING THE CAPABILITY OF INTELLECTUAL PROPERTY CREATION IN INDIAN HIGHER EDUCATION INSTITUTES 

  Kashyap, Ankur (I.I.T Roorkee, 2019-01)

  The importance of Intellectual Property (IP) creation, protection, and commercialization requires no introduction. In the knowledge economy society, creation of new knowledge and its proper commercialization will help a ...
• A COMPREHENSIVE STUDY OF WEEE MANAGEMENT IMPLEMENTATION ISSUES IN INDIA 

  Kumar, Ashwani (I.I.T Roorkee, 2019-09)

  Globally, increasing population, advanced industrialization and developing economies contribute to the rapid increase in waste, thereby amplifying the complexity and hazardous nature of waste. Developing nation has ...

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