Abstract:
The thesis aims to highlight "The Rote of Feasibility Studies in India's Emerging Shopping Center Industry".
There has been a plenty of concern over the apparent over-supply and impending failure of several shopping centre projects coming up across India. The current mindset of mall developers in India is "Aim and Fire", meaning just jump into shopping centre creation without really understanding the viability of the project."
The thesis is an attempt to underscore the critical importance of Feasibility Analysis before launching any such large-scale retail project which ideally demands very huge investment.
The thesis emphasizes on improved decision-making through perfect understanding of the very sensitive retail market sentiments. The approach has been purely logical supported by supporting statistics at every juncture of decision making.
The thesis attempts to address to the basic questions as to
�â� �¢ Why is the feasibility study essential ?
�â� �¢ When should it be done ?
�â� �¢ How it should be done ?
