This thesis discusses about the conceptualisation and measurement validation of green competencies scale. The literature on Green Human Resource Management (GHRM) lacks wider-accepted scale to measure Green Competencies ...
Brands are the necessary source of identification and differentiation of firm’s products from
competitors but mere creation of brands is not sufficient in the age of competition. Making
brands stronger is how brand ...
Financial literacy has become a mandatory concern to improve economic growth and development
for all the nations. For this, several governmental initiatives have been taken to reduce financial
illiteracy and to make ...
Work and family are two integral realms of life. The interaction between work and family domains can be categorised into two parts, negative (work-family conflict) and positive (work-family enrichment. Giving emphasis on ...
The present study is an attempt to identifying the functions of job satisfaction (JS) and
organisational commitment (OC) on human capital creation (HCC). Present study examines least
explored the relationship of factors ...
Armed with modern technologies, companies today offer consumers a plethora of
choices as value propositions. However, despite rigorous efforts to attract consumers and
achieve customer satisfaction, companies fail to ...
India is just six decades old country. The country is trying for overall development since
the time of independence. India is home to world's largest section of bottom of pyramid
population. Nation builders have constantly ...
Ethical behaviour is indispensable for a long lasting and mutually satisfying seller-buyer dyadic relationship (Berry and Seiders, 2008). As a result, a substantial amount of conceptual and empirical work in the marketing ...
The concept of place branding and its related terminology have advanced noticeably over the last four decades (Braun et al., 2014; De Noronha et al., 2017; Zenker et al, 2017). The research domain of place branding is ...
Banks are significant financial intermediary of the economy. It circulates the surplus cash to
the economically deficient economy. Thus, a bank performs the function of liquidity
management. During the process of liquidity ...
This research underpins the importance of establishing Public Sector Undertakings (PSU) in
India with special reference to one of the key industrial organizations, Bharat Heavy Electricals
Ltd (BHEL), which focuses on ...
Advancements in technology, communication and transportation have led to a rapid growth in global business. Reduced trade barriers because of globalization have considerably facilitated selling of services and goods to ...
History of marketing thought in marketing literature indicates towards two fundamental
axioms dominating marketing. The first one spurts from the belief that marketing came out of
the discipline of economics as it is ...
The importance of productivity especially, labour productivity has evolved in terms of both scope (breadth) and impact (depth) in today’s era of global supply chains, distributed and networked workforce and ever increasing ...
The study aimed at examining the influence of emotional maturity and locus of control on employee personal effectiveness. Specifically the study investigated that how the dimensions of emotional maturity (emotional stability, ...
A rapid growth of urbanization in the form of cities across the globe has brought about key environmental challenges associated with it such as the global warming and climate change. The cities as predominant centers of ...
The dynamic and turbulent business environment has brought many changes in the socioeconomic
environment, and it poses a greater challenge to modern organizations in terms of
managing their human resources. In the era ...
Amidst the new realities of the modern world, a happy and satisfied workforce has become a
necessary requirement for organizations to maintain their competitive edge. As most of the
available literature on happiness is ...
The importance of Intellectual Property (IP) creation, protection, and commercialization
requires no introduction. In the knowledge economy society, creation of new knowledge and its
proper commercialization will help a ...
Globally, increasing population, advanced industrialization and developing economies contribute
to the rapid increase in waste, thereby amplifying the complexity and hazardous nature of waste.
Developing nation has ...