DIGITAL SOLUTION FOR FINANCIAL INCLUSION: DESIGNING AN APP FOR SECURED CREDIT CARD MANAGEMENT FOR THE USERS OF TIER-2 AND TIER-3 CITIES OF INDIA

Abstract

The Magnet app is a fintech solution designed to address the unique financial needs and preferences of users in tier-2 and tier-3 cities of India. This thesis project focuses on the development of an MVP (Minimum Viable Product) version of the app, utilizing UX design principles, design thinking methodologies, and user-centric approaches to create a secure, accessible, and user-friendly credit card solution. The project aims to empower users to manage their finances effectively, improve their creditworthiness, and access new financial opportunities. The Magnet app MVP covers end-to-end flows, including onboarding, account creation, and management of credit card features. The design and development process of this thesis project serves as a valuable resource for future designers and developers working on similar projects, showcasing the importance of empathy, user understanding, and iterative design in creating impactful digital solutions. The Magnet app is expected to have a significant positive impact on society, promoting financial inclusion and well-being for users in underserved communities.