Diffusion of Innovation Management using Mass Communication: An Indian Political Perspective

Abstract

n the current context the mass communication refers to a message which can be communicated to a large number of people at a same time through different channels. Hence communication has become a common platform which we can share a knowledge on any theme which helps to disseminate collective knowledge using various media platforms. In the Present context the due to digital revolution social media has become a common platform where people can share the knowledge on any topic using various media platform. The advent mass communication in the political perspective has led integrating the media with digital platforms in to organisational work practices In the view of above mentioned with reference to political perspective there is a break between people‟s ambitions and arriving administration significances in its endeavour to support progressive, inclusive leaders and election visionary to public offices.