ORGANIZATIONAL RESPONSE TO COVID-19 PANDEMIC AND IT'S IMPACT ON EMPLOYEE'S WORK OUTCOMES

Abstract

Over the last few years, research on crisis management has grown rapidly and primarily focuses on organizations' response after a calamity hits. What will the organization plan to follow to overcome such a situation? The COVID-19 epidemic generates serious challenges for industries and organizations, per corporate social policy. It has also been observed that some organizations try to minimize the effect of the crisis and will get profit from the market. The COVID-19 calamity (Crisis) has affected the performance of organizations and employees, so organizations must take effective action to improve their employee and organizational performance. To minimize the impact of future calamity, Hospitality organizations should develop robust crisis management plans and Frameworks that include proactive measures such as risk assessments, scenario planning, and regular drills. Descriptive research was used as a precursor to quantitative research Design. In order to Data Collection, the Survey method was used. Frontline employees working in Budget hotels of Uttarakhand State were the study's target population. The convenience technique was used for the sample selection. The questionnaire was given out to the chosen respondents. Finally, 303 questionnaires were used for analysis. The study has used CFA (Confirmatory Factor Analysis) and SEM (Structure Equation modeling) for analysis. SPPS 27 Statistics and AMOS 27 Software were used to test the study's hypotheses. We used Model No. 4 for the mediation analysis. We used Model No. 1 of the Process Macro in SPSS Statistics for the Moderation analysis. The results of the hypothesis are supported and significant. The results show positive and essential relationships between ORC- 19 (IV) and AC (DV). There is a negative relationship between ORC-19 and TI. The result of the study supports the mediating role of AC between IV and DV.