ENHANCED USER EXPERIENCE AND IMPLEMENT DESIGN SYSTEM FOR DAILY OBJECTS MOBILE APP & WEBSITE

Abstract

The main goal of this project is to improve the user experience of the Daily Objects e-commerce website to help it grow. Design system consist of foundational style which consist colour pallet, typography, grid system, iconography. For components atomic design system is followed in that atomic level, molecule level, organizational level UI components is used. Design system tokens used for colour and spacing variables for assign the specific colour properties and spacings for components In the quickly changing digital world, D2C brands must stay up-to-date. This means they often have to change their business strategies, designs, etc. The product needs a flexible structure, called a Design System in User Experience design, to handle these changes. This system keeps the product looking consistent and easy to use. It also lets the product adapt to users' wants and market trends. After designing the system, this report focuses on two user flows one is checkout and second is user account flow. Problems in those flows are identified and resolved using user data and following ux/ui design best practices. Our primary focus is to make shopping easy and intuitive for customers, increasing their satisfaction and loyalty. By improving the user experience, we aim to engage more customers and increase sales.