HORIZONTAL INTEGRATION IN SUPPLY CHAIN : A STRATEGIC APPROACH

Abstract

Over the years supply chain industry has emerged as a very profitable industry and it has become a very essential part of any manufacturing or service industry. It directly affects the profit and efficiency of a company and to operate the supply chain smoothly we need to have integration among the organizations in a supply chain either at the same stage of a supply chain or among organizations at different stages in supply chain and to achieve integration in supply chain is no mean thing, it requires thorough analysis of the companies and strategies. The decision makers face many challenges while going for the integration and this report 41 presents the reasons for horizontal integration, its necessities in supply chain and the challenges one face to achieve integration. It also presents how to approach strategically to achieve horizontal integration basically it gives one idea about how to approach for horizontal integration