ENHANCING THE PERFORMANCE OF GREEN SUPPLY CHAIN

Abstract

With the tremendous increase in population, the demand for products in terms of variety, quality and quantity is increasing exponentially. To flulfill the market demand, so, as to earn maximum profit, industries are exploiting the natural resources as the source of their raw material at a much faster pace. This leads to the generation of tremendous waste which is not disposed-off properly and is becoming the major cause for environment deterioration. Moreover, due to the major iole played by formal and informal environmental educational channels including electronic media, social networking sites, the environmentalists. etc. the awareness regarding the ill-effect of conventional processes practiced by the industries on the environment is spreading among the customers. Therefore, the customers are also building pressure to devise revolutionized ways and not to harm the environment. Supply Chain Management is the backbone ofany organization. It starts from collecting the raw material, doing the value addition and supplying the end product to the customer to fulfill their demand. It includes all the major functions starting from Logistics, Inventory Management, Operations Management and In formation Management. There fore, many of the above mentioned issues can be resolved by merging the GREEN part to the Traditional Supply Chain Management, which will result into Green Supply Chain Management (GSCM) -"the blend of environmental initiatives and traditional supply chain management'. Many of the multi-national organizations all around the globe alter understanding the importance of this concept had implemented GSCM as their regular business practices and are reaping the good benefits and business avenues because of it. But thisconcept is still infancy in many ofthe developing nations like India because ofvarious reasons like lack ofknowledge, resources, experts, etc. The work incorporated in this literature is an initiative which includes the study of GSCM concept and practices as per Indian Manufacturing Industries. Studying and bringing out the various factors including the Driving factors. Barriers and Pressure factors by the way of Literature review and Surveys which will foster the implementation of GSCM concepts in an organization and thereby. enhancing the performance of the GSCM. Then in the next step, these factors are categorized under different headings so as to apply an evaluation technique to find out the importance ofeach factors and the interrelation between them. iv In the evaluation stage, initially the Analytical Hierarchy Process (AHP) approach has been applied which is an apt tool for addressing such kinds of factors evaluation situations. This approach helps in studying the interdependence between the factors by anatomizing a complex nature issue into a hierarchical structure. The result of this approach is in the form of numerical priorities which signifies the relative importance of every criteria with respect to each other and rank them according to their importance on the basis of experts' opinion. Thereafter, Decision Making Trial and Evaluation Laboratory (DEMATEL) approach has also been applied. DEMATEL can help in bringing out the workable solutions for the entangled problems by considering experts' opinions. It helps to formulate a causal relationship diagram using digraphs to portray the basis concept of contextual relationships among the factors by • dividing the important and related issued to cause and effect group, thus, giving us an idea about which factos to give more importance for the successful implementation oIGSCM and helping managers to take effective and sound decisions, so, it would help in enhancing the green performances of the organizations.