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Shodhbhagirathi @ IITR
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Issue Date
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Aug-2015
CONCEPTUALIZING AND MEASURING VALUE CO-CREATION FOR THE BOTTOM OF THE PYRAMID MARKET IN INDIA
Bharti, Kumkum
Aug-2015
CONCEPTUALIZING AND MEASURING VALUE CO-CREATION FOR THE BOTTOM OF THE PYRAMID MARKET IN INDIA
Bharti, Kumkum
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Bharti, Kumkum
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Grounded Theory
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Value Co-creation
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Content Analysis
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Indian, Content Analysis
